RE: talked with a dealer today here
I think it all depends on how deep your pockets are and how you feel about the price. I think it's fine that he's marking them up by $10K, because that's just supply and demand and the free market. Anything is worth what people are willing to pay for it. I like that you can get the car you want just by paying more. It seems to me like the fairest way to determine who gets a 2008 Challenger. Usually dealers can only get a small profit on each car (I guess), so this is a rare chance for Dodge dealers to make a nice profit and if I were them I would certainly take advantage of it too.