I thought the same thing the first time I read that. I had to look twice.

I don't think he means low production number as in collector numbers like they're putting on the '08 SRTs. I think he means low production number as in very few made. For example, if you want a classic "Panther Pink" Challenger, chances are you are in the very small minority. Making Chalengers in any particular color means making enough of that color to justify the cost. They can make thousands of black ones and red ones and sell them all. But if they makes thousands of pink ones they're likely to have trouble selling them.

Making just a few of any color drives the cost up for that color, so they're playing it safe and only making the ones that'll sell a lot of copies. We're all hoping that they'll take a chance on a few colors that might not be very traditional, but we think will sell well enough to justify their expense.