ORIGINAL: 73Cuda340
I suspect there has to be some tipping point where the color makes sense.
I, too, would like to know what the "critical mass" is for making a profit on a new color. In Dodge's defense, I can understand their being a little cautious with the colors. What if the Challenger doesn't sell as well as we all think it will? Gas prices, MSRP, Camaro, whatever the reason. I wouldn't want to be stuck with a lot full of odd colored cars I couldn't sell. The only thing worse than getting stuck with a white elephant is getting stuck with a purple, lime or pink elephant!
Look at how many peole have screamed for Sublime, or Plum Crazy but where are those colors?
I'm hoping for Top Banana, but I'll be happy with another color. I'd really like to see them offer Plum Crazy and Sublime. I don't want one of those, but an awful lot of folks do! I'd like to see them get their wish! Besides, I want to see the Challenger be successful and I can't imagine those colors not selling. I've heard such an outcry for them! I've got to believe the powers that be have heard it as well!