RE: Chrysler is so FAR behind in Marketing
I still believe that Chrysler is making the same advertising mistakes it made during the last muscle car war. As an example, I have said to many of my co-workers and neighbors that I am getting a new Challenger and they respond, "why do you want a 4 door Charger", you have an empty nest??? Note the Charger response.
My daughter at the tender age of 22 gets the same kind of response from her friends and co-workers.
Now if we say the new Camaro or Pontiac G8, they know exactly what I'm talking about.