ORIGINAL: 66Cuda
I don’t think there is anything to market right now. The 08’s are sold out and there is no info on the 09’s. I think if there were commercials out for the Challenger people would go to dealerships to ask about them. The dealer has absolutely no info. You go on dodges website and you can look at pictures of the car but you really aren’t getting the info you need. You run the risk of angering your buyers by not providing them the info they need.
I would venture a guess that once info on the 09’s price and first order entry date are released that we will be seeing some advertising for them.
This pretty much sums up my concerns as well. No point in spending money on this and jumping the gun like GM has done with the Camaro. Save the money for when it can be used. The Dealers are already over loaded with orders, it will be fine until the car is in full production.