ORIGINAL: Paladin06
If that silly tube thing was so official why was it not on national TV? Someone made that silly thing up and posted it to YouTube.
I'm not referring to one of those hundreds of videos that fans made, I'm referring one that was on the front page of YouTube.
Beyond this Paladin, you are forgetting the purpose of advertising. The purpose is also to inform people about the car a whole, the issue is all the information isn't out yet, the only one that there is information on is the 2008 models. It is wiser to wait until the pricing information is available on the non-SRT models so then they can market the car as a whole, because you risk scaring people away by saying the Dodge Challenger starting at $38K. That will make customers who are uneducated about the car think that all Challengers now and forever will be starting at this price.
On top of this, let's consider the fact that many have been criticizing Dodge for not being faster with the information and advertising. When has this information we now have had more value to us? Back in 2006, while we had to wait two years for the car to come out, or right before the car is going to be released? It is now, by keeping us in the dark all this time, they have been having us begging for more keeping our interest. Had we known the info we now know, we would have lost our interest and excitement by now and more of us would have moved on with our lives. Many have criticized Dodge for not updating the link on the Challenger for their cite and so forth when GM had so much more info. Now what are the experts saying about GMs effort? They are saying that they jumped the gun. Why should Chrysler follow GM's marketing style if the critics are saying their style isn't going to work correctly. Also, remember that the G8 actually is in full production and has been given full tests in magazines, whereas the Challenger has not at this point; therefore, it is only natural that people know more about the G8. Once it is in full production, I guarantee we will have plenty of commercials just like we had plenty of commercials for the Charger, Avenger, Nitro, and other newer Dodge models. Just be patient.
My opinion is that we have seen that the wait until it is in production approach works, and we are seeing that the before it is produced approach sometimes backfires and costs more money. I'm going with wait until it goes into production.