I think the retro look of the new Challenger looks more like the original Camaro than the new Camaro does. Lots of "casual observers" out there are more familiar with the original Camaro than the original Challenger. They've heard that Chevy was bringing out a new Camaro, they see a cool new retro-looking car and they think it's the Camaro.

Imagine how dissappointed they're going to be when they see the actual new Camaro!