Yes, absolutely. I think they are taking the position of not advertising until they have a product to sell. With the '08s a sellout, they can't offer a buyer anything until September.

I think, at least I hope, we will see plenty of advertising this Fall. I think they know they have a winner so they'll want to strike as soon as the iron is hot.

In the meantime, they're using the auto media for free advertising to pretty good effect so far.