Normally, I'd agree with you. Except, if you look at the Canadian Dodge web site, the stuff is a lot edgier than the U.S. Dodge site. For example, they openly show the Challenger's links to "Vanishing Point," which, of course, was disavowed by the Chrysler Corp. when the movie actually came out (oh, my god! Kowalski uses speed! And there's a naked girl on a motorcycle!) Maybe it's INTENTIONALLY cheap-looking. Or maybe it's some sort of internal promo for employees.