Kirk just doesn't give up. He failed to buy out Chrysler twice and GM once, now he's trying to buy Ford. I think he needs to just retire and leave Ford alone before they decide to pick out wedding rings for BMW.
I'm surprised that they want to use the Fiesta nameplate. I hardly have a positive association with that nameplate since it is too similar to Festiva and once again its another annoying F-name. I thought the plan was to cut down on F-names, not dig up more names that are too similar sounding to their lower quality re-badged models.