The truth of the matter was I didn't catch the difference at first. I went to look up what the Fiesta was going to look like and see who was going to make it since Kia no longer makes cars for Ford. I couldn't find any info about sharing this car with Kia in the years I knew were made by Kia, so I did a search on the cars they had in the 90s before I was reminded that was called the Festiva instead of the Fiesta. I think they should call it the Escort since that nameplate brings back memories of fuel economy, adequate reliability, and looks no uglier than what this model is going to be. Considering that name will not be as easy to confuse with the Festiva (and won't have as severe negative image if taken incorrectly) it would be a wiser choice, plus it provides name variety and reminds people of the better days of Ford's history. The only name I can think of which could cause confusion is with the Escape with having the same first three letters, but considering that the Escape is successful and not an absolute cheap piece of junk (unlike the Festiva), it wouldn't be as high a price to pay for confusion.