RE: Start of Advertising Campaign
From what I can see, it appears that Chrysler has decided to use Guerilla Marketing for the Challenger and frankly, that's a good idea. Guerilla Marketing tends to be more effective than traditional marketing. Product placement also is pretty effective, besides what do you find more entertaining, seeing the Challenger being driven or a seeing Dr. Z mustache and all saying "Ze best of American und German engineering!" while driving it poorly.
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"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
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