ORIGINAL: 1971cuda convert
I was told the SE has very little mark up due to its low price a dealer told me he would make less the a 1000 bucks on the car at retail is this correct .
Dealer profit on the base SE ($21320 MSRP) is $1352.00 plus 3% holdback ($639.00) =
$1991.00
On the SE with the 26G package ($25,115 MSRP) dealer profit is $1576.00 plus 3% holdback ($753.00) =
$2329.00
Now add all the options and you could add another $400-$500 of profit.
Bottom line: Dealer will make $2,000-$3,000 profit on a Challenger SE... PLUS any profits on accessories, extended warranty, financing and other dealer add-ons.