Overpowered

The comparison is looking for either of 2 things to satisfy the readers of articles like these.

1) Investment/Asset - This car appreciating a lot or even at all is speculative and there are plenty of other extremely rare vehicles that may be better investments (will appreciate) Is it an asset? - NO - assets bring in money - car ownership is an outflow - liability
2) transportation - If a vehicle is justified for transportation, it is most desirable to get a car that has the cheapest cost of ownership and when you build up the cost of ownership of a Challenger (at least an RT or SRT8) the cost per mile is not competitive. This ownership cost also ties heavily into the environmental benefits/costs.)

Here is the reason for most (includes me) that the Challenger will be purchased.

3) Emotion - This car looks hot, it is hot, it brings our youth back (or relives the youth of the 70's some buying weren't even alive for), It is a thing to do, a thing to have, a thing to talk about, a thing to spend time and money on.

This car is bought on discretionary money of those who have it as well as by others fianancing every dollar they will ever have in order to live this dream that may never happen again.

How many of us missed the chance to buy these muscle cars the way we wanted them in the 70s? its the same excitement of availability. It's also the same writing on the walls regarding fuel prices and ending gas guzzler models. Get your hands on em while you have a choice - Chrysler just go make em.

People love to do many things on their leisure that would be judged absolutely rediculous if evaluated by people not sharing in this emotion like;

Is riding a $20,000 bicycle really better then a Walmart $100 - where are you going anyway?
Where are you going so fast in your $3 Million dollar cigarrette boat sucking down 200 gallons/fuel per hour
Skydiving - why you using all the fuel to fly you up so far just so you can jump out or a seemingly fine plane
etc., etc.

Eric