My view on the whole Snoop Dogg thing is if they would want to use a figure to appeal to a younger audience, it would be better suited with a car that a younger audience can afford. It would make more sense to do that with say the Caliber, Sebring, Compass, Patriot, Avenger, but not the Challenger. The Challenger is a muscle car and it could be money wasted. The demographics just would not make sense if you ask me. The 300 was a different situation as it is a sedan.