Precisely! One of the multiple problems GM and Ford is they over produce and can't charge the right price for most of these cars. GM and Ford for years have had this silly philosophy to constantly under sell your competition is the path to success. It isn't. Their problem is KIA and other Korean manufactures are able to undersell them. KIA and Hyundai now have an image thanks to J.D. Power that they are no longer junk (even though they still are junk). Toyota and Honda are charging a lot more for their cars because they have a more positive image and they continue to have more and more sales.

Ford is only getting the profit margin because it is the only car in its class. They are able to sell the Mustang for a lower price due to the fact that the Mustang is cheaply built because it is a car full of left over technology and parts. That 4.0L SOHC engine does not have a very good reputation with quality, nor does the new 5-speed automatic which they are using. The 4.6L in the GT is only now able to compete with the F-body twins from 98-02. Even the GT500 only gets a detuned version of the engine in the Ford GT.

Looking at how DCX is doing business vs. GM and Ford. I'm not going to criticize DCX because they are not close to bankruptcy like GM and Ford are. Also another thing to remember. Dodge might cost more but they at least update their cars a lot more and do a better job when they do. My relatives have a '94 Mercury Grand Marquire and the interior is very similar to their current interior, and the Mustang 99-04 had the same interior as the Mustang from 94-98 which borrowed from the Thunderbird. What you pay for is what you get. Also remember that Dodge is not meant to compete against Ford or Chevrolet, it is supposed to compete with more premium performance brands. Plymouth was made to compete with Ford and Chevrolet.