actually...had the same problem...I had an 06 charger...you hold the esp longer for a better effect...the esp light will blink twice...not on the new chally....if you hold it too long...as I myself did...you'll end up lookin like an ass when your car doesn't do that burn out your expecting. Don't hold the esp button too long...let go once you see the esp light come on...your good to go!