I've said it countless times and will say it again. I would LOVE to be in an industry where if there is ever a problem that might threaten your profits, you can simply raise your prices arbitrarily and everyone will still pay it. It would be awesome if in the industry I worked in if there were ever tough times or problems or, heck, we just wanted more money we could just bump our prices and everyone would still continue to pay so we could maintain the same profits no matter what was happening.