I'm concerned that Jim Press is like Bill Ford. The things he talked about doing when going in sounded like Ford was going to go in the right direction, yet once he was in charge, he lost his touch with reality. I understand that the trucks have been the money maker in recent years, but it is time to give that up. Look at the way two companies handled the situation last time gas was expensive. Chrysler made the K-car that was affordable, fuel efficient, and reliable and created a new segment the minivan that was designed to be more practical than the vehicles it replaced. AMC focused on making a smaller SUV while surrendering their car line to badge engineering. Which one survived? Regardless of how I feel about hybrids, making your first one on one of the most expensive vehicles you make is a bad idea. Work first on where the demand and desire is, not on a hope to maintain a segment you were never the most popular in and doesn't have certain demand.

The new Ram is great but the issue is full-sized trucks are dropping in demand. They should have put that effort into the Avenger as the mid-sized car market is GROWING. They should have also put it into a true Neon replacement. Also, the 300 is going into its fifth year of production, it's going to need an update. You can't depend on large cars to save your neck. Also, the Impala as dull and uncomfortable as it is, is extremely popular, more so than either the Charger or 300. You lost FWD large car sales from going to RWD only. Okay, rant off.[sm=rant.gif] Oh before I forget, offer diesels in models that can get over 40mpg and are AFFORDABLE!