Chrysler officials have said that the markups are a dealer thing that they can not control. But they have also said that they are watching and taking this into consideration when dealing with dealers in the future. Whatever! I didn't buy a PT Cruiser many years back because of markups. I don't need to be the first on my block with a new model...not for over MSRP. Funny thing......I am the first in my area with a new SRT Challenger. And I used Dodges inventory search to find my new Challenger....very helpful.