Paladin I think has hit it on the nose. I do not see this as a failure on the part of the car, but the dealerships themselves. In believing that we would buy this fantastic car no matter the markup, is a sign that they were indifferent to the marketplace. There is a Dodge dealership by my office who took in the first Challenger I saw for real back around the 4th of July. They were asking a little over msrp, $65k. That car remains unsold and they are still asking $65k. Its too bad as the dealers appear to be killing off the Dodge brand, not Chrysler.[:@]