RE: Is the Dodge Challenger a Failure?
Well, one thing I have to admit is that when my wife and I stopped at North Star Dodge in San Antonio several weeks ago and they were trying to sell an SE for $6K over MSRP, the place was packed and everybody was looking at trucks. They had two SRTs out by the curb and the SE and an SRT in the showroom and she and I were the ONLY people looking at the Challengers. Of course, they were having a big truck sale and maybe that had attracted only people interested in trucks, but I thought it real strange that we were the only ones looking at the Challengers. Or maybe people knew about their outrageous markups and avoided the Challengers because of that.