AMEN to both RoswellGrey and Mopar2ya, you both have in my humble opinion some great insight and I totally agree with you. I may add that I really believe they need some serious TV ads especially touting the SE model as a gas saver but with HOT MUSCLE CAR LOOKS or something in that order. It will sell thier cars for them. Lets keep are fingers crossed and our hopes high for Chrysler and Dodge !!!!!!!!!! Fat Cat[sm=gears.gif]
mopar2ya Date 10/5/2008 11:56:11 PM
The current state of the economy and the nightly news pumping doom and gloom out of the media machine certainly hasn"t done the auto industry any favors either. Combine that with the high price of gas and the lowest average fuel mileage in the industry and Chrysler has certainly has thier hands full trying to keep things rolling toward profitability. Hopefully they have the financial capital to weather the storm and the engineering know how to turn out some interesting fuel misers. The decision to scrap the Neon just never made any sense to me... but that was made under the Daimler regime... not really anything current management had any say in. As with all things... time will tell.
ORIGINAL: RoswellGrey
ORIGINAL: 73Challenger
Business is down, heck I have only seen 3 other Challengers on the street EVER. My dealer has 1/2 dozen S/E models in stock for a few weeks - none sold. Those cars should be flying out of the showroom at full MSRP of 23k - but they are not.
I think part of that problem is the fact that Chrysler has done virtually NO advertising on the Challenger. Since I have an SE, I've been amazed at how many people are shocked to hear that a V-6 Challenger even exists. They may have heard that the Challenger is back, but to most people (I'm talking "normal" folks, not people like us, obviously), it may be a cool car but it's just a V-8 monster that sucks up costly gasoline. Chrysler needs to start pushing the Challenger in
all of its versions instead of yet another "crossover" vehicle. Also, are you sure the dealer is just charging just MSRP? Unfortunately, many aren't and are trying to fleece the public for an extra $5K or $6K on SEs.