Since both of us already own one, I believe we both have an opinion. I believe that anyone willing to travel to buy a Challenger can find one at a small mark-up above invoice. In my case I paid $600.00 over invoice (35 days ago) and traveled from Birmingham, Alabama to Atlanta, Georgia (roughly 150 miles). All the local Birmingham dealers had only two Challenger's (total of SE, RT or SRT) or less and they all wanted over sticker for the car. I tried to buy locally. Normally this would be my preference. I believe anyone who will buy a car from an American car company in these economic times is making an effort to help the economy even if the purchaser does not intentionally think about this.