The local dealer here has the challengers marked up $10,000 over MSRP. Since I am in the market, I go there to look and test drive, but I will never pay over MSRP. They told me they sell them all day long for that price, so I asked them why the same 2 R/T's and SRT8's have been there for 3 weeks, needless to say he did not have a answer.