It's strictly dealer-by-dealer. Unfortunately, some still are attempting to rip people off through markups. I got my SE at MSRP back in September (admittedly, it's the first time I ever paid even MSRP for a car, but I figured that at the price of the SE, I could afford to take the hit). At the same time my Challenger was on order, I saw another Dodge dealer that was trying to get $6K over MSRP for an SE. Needless to say, that one sat and sat and sat and sat ...