With a bankruptcy, that would help untangle the massive corporate empire, because they could void all the and supplier contracts and pensions etc etc. If you could do that, it would make more sense. Although with the low volume enthusiast niche, you'd have to either use the parts from other, mainstream automakers, or become really expensive to fund your own R&D. (Or maybe just be a mad engineering genius yourself) If you're buying Olds anyway though, acquiring a different defunct nameplate (like Plymouth) shouldn't be too hard.