I agree one hundred percent, but a few ads placed on TV would also be effective...Other than the RAM Pickups, I have seen no ads for any Chrysler vehicles...With the new Mustang and Camaro...you would think a little air time would be a good thing. Sure the Challenger alone will not save the company, due to it's limited market....but just as Hemi cars use to get people into the showroom to buy 318 and 383 models in the old days....perhaps the new Challenger could get people into today's showroom, then they will walk past it to buy another type vehicle....Just a thought...