The interesting thing is if you take a look at the rate of consumer loyalty to brands. It is practically gone, around 10% of the U.S. population is loyal to a brand.

It is going to take more than boldness to beat the Japanese. The U.S. manufactures need to try to benchmark the Japanese in the mid-sized, compact, car-based SUVs, and other markets that they are doing better than the U.S. manufactures are doing. They should continue to make the large car and muscle car segments bold. Then they can have the best of both worlds.