Pricewise, while Fords and Chevys traditionally were considered in the same class, Dodge actually was a step above -- in the Mercury or Oldsmobile range. Plymouth was the car that competed in price against Ford and Chevy. Unfortunately, with Plymouth no longer a factor, it's going to be the mid-level Challenger against the top-end Camaro and Mustang. Using price as a guide, the only real comparison would be a stripped-down SE against the 6-cylinder Mustang and Camaro. While the Challenger would win hands-down on its coolness factor, it MIGHT be able to beat the Mustang (the only comparison I have is my 2000 Mustang against the 09 Challenger) and it definitely would definitely get beaten by a 6-cylinder Camaro.