I think the Rallye edition is awesome. For us entry level people that just cannot afford a $30,000 plus car and just don't want the extra insurance of a Hemi V8. I have a SE and added the hood stripe, flat black spoiler and gas cap myself.
Just as long as there is no UP badging I think it is a great idea.

I also agree that alot of people just don't know what the different models of the Challenger are. Heck, alot of people don't even know this is a new model. Think of how many head turners you see and the expression of WOW!