The question that comes to my mind is "was this a move that the Government pushed them towards doing?"
This is not a wise marketing move because it potentially alienates a popular customer segment and to a large degree the customer segment that will generally buy a pony/muscle car. I have long been a critic of using sex like this to sell a product because it alienates people who view this stuff as immoral (either way). Clean humor is the best approach like the "Does that thing got a Hemi?" commercials because it appeals directly to what people really care about the product instead of wasting people's time with something that is entirely unrelated to the product or service being sold. Unless the car is being sold with the people to wash it, it is irrelevant and does not belong in a commercial as it is not part of the offer.
Also, please remember to be respectful others who are on this forum and keep your discussions civil with each other; otherwise, the thread might have to be locked.
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"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
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