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Old Jul 27, 2009 | 06:08 AM
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BLK 6050's Avatar
BLK 6050
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Joined: Sep 2008
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From: Mesa, Arizona
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So much for Retro..........
The fact that more Gen X and Gen Y buyers like the Challenger gives you hope that the younger generation has not brought into the Gore global warming BS.......
(Also, it shows that they have good taste, and are perhaps just a little tried of the ricer crowd)


Dodge Challenger: The transcendent pony car

The Dodge Challenger looks more like its original than the 2010 Ford Mustang or Chevrolet Camaro. According to Brinley, the Challenger appeals to Baby Boomers who like styling and power. But almost 30 percent of Challenger buyers are Gen X or Gen Y. Surprisingly, this beats out the Prius, a more forward-looking vehicle; only 18-percent of its buyers are Gen X or Y.

Auto Pacific's data shows that the Dodge Challenger is winning buyers too young to remember the original 1970-74 Challenger. "All ages stop and stare at this car," said Bell. "Especially when it's in Hemi Orange, from old-skool Hot Rodders to the Import Tuner crowd." This wide appeal makes pegging the Challenger owner more challenging.
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