It could be any number of things:
-Is it a centralized Official website dedicated exclusively to the clubs?
-Is it a special event held exclusively for the clubs?
-Would you want more opportunities to interact with Dodge engineers and marketing reps? Focus groups?
-Or is it a vehicle giveaway that you desire?
all of the above plus I'll tell you what i want personally from dodge,
a 2009 factory challenger only sales brochure, i bought my car in April
and there were no Brochures available anywhere unless i wanted to buy
one off of Ebay for $20 and those sellers had multiple copies for sale.
this should be part of the sales package that goes with any new car
over 20K especially for those of us that like to keep original documentation.
edit: and if you start an online page for clubs how about an official decal saying it
based on the old scat pack decals and call it the "NEW Scat Pack"