Hopefully this means some Challenger apparel merchadise soon.

October 25, 2006 11:35 AM Eastern Time

Next Inc. Signs New Three-Year License Agreement with Dodge

Company’s Licensed Apparel Offerings Consistently a Top Apparel Licensee for Dodge

CHATTANOOGA, Tenn.--(BUSINESS WIRE)--Next Inc., (OTCBB:NXTI) an emerging leader in the sportswear and promotional products industry, today announced that they have renewed their Dodge license with the signing of a new three-year agreement. The Company’s internally designed and produced licensed offerings are some of Dodge’s top selling apparel products. The renewal includes a license for the new Dodge Challenger concept car and production model.

Robert Hollander, President of Brand Sense Partners, Dodge’s licensing agency: “Next Inc, remains one of our top apparel licensees for the Dodge division of DaimlerChrysler. They have become an integral player in the success of Dodge’s licensing program. By embracing vintage and modern Dodge vehicles and by creating compelling graphics, their products enjoy superb retail sales. In addition, they have designed and produced some of Dodge’s top-selling products. We have a great working relationship with Next Inc. and look forward to continued success together."

Joe Ferragina, the Next’s Executive VP of Sales stated, "We’re very pleased with our Dodge product offerings for both the Dodge dealer network and our retail accounts. Automotive licenses remain a major focus of our licensed sales strategy and this renewal secures our business with Dodge through 2009. We thoroughly enjoy working with Dodge as well as their licensing agency, Brand Sense Partners. We look forward to continuing this mutually beneficial relationship.”

About Next Inc., http://www.nextinc.net

Next Inc. is a creative and innovative sales and marketing organization. Next Inc. designs, develops, markets, and distributes licensed and branded promotional products and imprinted sportswear primarily through major college and university, motor sports and other major promotional key licensing agreements. Next is one of the dominant companies in the highly fragmented licensed promotional products and imprinted sportswear industries.

The company has expanded its distribution to include e-commerce through which a significant amount of the Company's most popular licensed products is marketed. The most significant are, www.campustraditionsusa.com, www.rpmsportsusa.com and www.americanbiker.com

About the Dodge brand

With a U.S. market share of 7 percent, Dodge is the Chrysler Group’s best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2005, Dodge sold more than 1.4 million vehicles in the global market. Dodge continues to lead the minivan market with a 19 percent market share in the U.S. In the highly competitive truck market, Dodge has a 16 percent market share. This year, Dodge enters key European volume segments with the 2007 Dodge Caliber and 2007 Dodge Nitro.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which contains a safe harbor for forward-looking statements. The Company relies on this safe harbor in making such disclosures. The statements are based on management's current beliefs and assumptions about expectations, estimates, strategies and projections. These statements are not guarantees of future performance or results and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements.