Thread: Slumping Sales
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Old 06-13-2011, 01:21 PM
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Cuda340
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Default Slumping Sales

hrysler's Dodge Challenger muscle car is in trouble. Slumping sales have shown that consumers are not satisfied with the Challenger and would rather choose a Mustang or Camaro.

"Chrysler has recently poured a significant amount of money into the 2011 model. The front and rear suspensions have been revamped and re-engineered to improve handling and ride quality. Furthermore, the new standard 3.6-liter V6 was implemented providing a 55-hp boost over the much criticized 3.5-liter V6.

You would think these changes would boost sales. Think again. Sales are only up by 15% over the bleak year-ago period. That may sound pretty good, but May sales actually dropped 11 percent.

Sadly, the Challenger is averaging just 3,355 cars sales per month, shocking figures for a car that just went through a redesign. So far this year, Dodge sold 16,777 Challengers. Compare that to Chevy moving 40,275 Camaros and Ford selling 30,206 Mustangs" (Autoguide).

Dodge Challenger Suffers Slumping Sales Despite Update | AutoGuide.com News