Hyundai is offering a luxury model. the Equus, for $65,400 ($58,00 base). It comes standard with a 385 hp(333 ft./lb. torque @ 3,500 rpm) 4.6 V8, air suspension, iPad, sunroof, 19" wheels, rear-window shades, navigation, 9 air bags, lane departure waning system, pre-collision system, heated steering wheel, and 608-watt audio system with 17 speakers.

It is supposed to compete with the Mercedes S550, but isn't buying a luxury car all about prestige? I am sure that this car will sell, but if I were in the market for a premium luxury car, a Hyundai would not be at the top of my list.