Might be a little premature to get excited about pricing on the Challenger. No credible pricing has (to my knowledge) been offered up anywhere. If you want to estimate using Charger numbers or perhaps the sweepstakes valuation I suppose you could make a somewhat educated guess. Still a bit speculative though. Let's face it...the Mustang is the main competitor to Challenger along with the forthcoming Camaro (of course, other options exist but those are the two biggest). DCX (and its dealers) will respect market forces that come with competiton. They also will respect the forces of supply and demand. I think in 2008 you will pay a premium to be one of the first to buy one. By 2009 the Camaro will certainly provide pressure to pricing and I think you'll see a bit of a drop.