I sent an email and did my customer duties. I believe that Dodge listens to its customers! The Dr. Z website and email links to the company are a great sign, let alone building the Chally in the first place. I have been impressed with Dodge and believe the price of the Chally will be fair, the mark up is what we will probably have to watch out for. Very interested in what MSRP will be on the loaded model? The right dealership will sell the Chally at a honest price. Stay away from the ebay stealerships that price gouge vehicles like the GT500 and start the bidding at $55,000. Is that illegal?