Concept Challenger in the press
CONCEPT CHALLENGER LITERATURE
MOTOR TREND 9/05
Detroit news 11/21/05
AUTOWEEK 11/28/05
AUTOWEEK 12/12/05
SHOW TALK (NAIAS) 1/06
NAIAS PROGRAM 1/06
AUTOWEEK 1/2/06
Detroit News 1/4/06
Automotive News 1/9/06
SHOW DAILY Automotive News Jan 9,10,11/06
Wall Street Journal 1/10/06
Detroit News 1/11/06
Michigan Chronicle (newspaper) 1/11/06
Detroit Free press 1/12/06
Detroit News 1/15/06
Detroit Auto Scene 1/16/06
AUTOWEEK 1/16/06
Detroit News 1/18/06
AUTOWEEK 1/23/06
Detroit News 1/27/06
Automotive Engineering 2/06
Automobile 2/06
MPH Magazine 2/06
Car and Driver 2/06
Motor Trend 2/06
Road and Track 2/06
Underhood Service Magazine 2/06
AUTOWEEK 2/6/06
Detroit Auto Scene 2/6/06
Automobile 3/06
Hot Rod 3/06
MOPAR Mar/Apr 06 (Chrysler publication for dealer and independent service industry)
Mopar Collector’s Guide 3/06
Makes and Models Magazine 3/06
Muscle Car Enthusiast 3/06
Automobile 4/06
Muscle Car Enthusiast 4/06
Muscle machines (Hemmings) 4/06
Motor Trend 5/06 letters to editor
Muscle Car Preview Spring (May) 06
Muscle Car Enthusiast 5/06
MOPAR May/June 06
Hot Rod 5/06
Mopar Collector’s Guide 5/06
Muscle Machines 6/06
Car Review (Consumers report buyers guide magazine) Summer 06
Forward 6/06 Vol 7 #1 (Chrysler publication for Walter P. Chrysler Museum)
Old Cars Magazine Collector Car Yearbook 6/06
AUTOWEEK 6/12/06
Detroit News 6/21/06
Detroit news 6/30/06
Detroit Free Press 6/30/06
Custom Whipz 7/06 (premier issue, Detroit area magazine caters to “bling”
MOPAR July/Aug 06
Detroit Free press 7/2/06
Automotive News 7/3/06
Detroit Free Press 7/9/06
Automotive news 7/10/06
Detroit Auto Scene 7/10/06
Detroit News 7/12/06
Detroit news 7/27/06
Motor Trend 8/06
Automobile 8/06
Automotive News 8/7/06
Daimler Chrysler Times (employee newspaper) 8/11/06
Detroit News 8/16/06
Hot Rod 9/06
Muscle Car Enthusiast 9/06
Muscle Machines (Hemmings) 9/06
Mopar Muscle 9/06 (2 different covers)
MOPAR Sept/Oct 06
Mopar Muscle 10/06
Popular Hot Rodding 10/06
Road and Track 10/06
Hot Rod 10/06
DODGE (Chrysler publication for Dodge owners) Fall (Oct)06
Muscle Car Milestones (Trader Publications) 10/06
Detroit News 10/4/06
Muscle Car Review Fall (Oct) 06
Automobile 11/06
AutoWeek 11/6/06 SEMA
DUB 11/06
U.S. Auto Scene 11/26/06 SEMA Challenger
Mopar Muscle Jan 07
Makes & Models (M&M) Magazine, 1/07 SEMA
Diecast X winter (Jan) 07 (Maisto ad for upcoming diecast concept Challengers)
Muscle Car Enthusiast 1/07 (plus Foose Challneger)
Motor Trend 1/07
Mopar Muscle 2/07
Road & Track 2/07 SEMA
I obtain this literature by checking magazine racks at the grocery, Borders and a small local book store on regular basis. Some publications are local Detroit auto industry observer newspapers and are easy to obtain. I receive Chrysler publications by owning a Dodge and participating at the Chrysler Museum. Some I find purely by accident, for example while waiting for auto service I picked up Underhood Service and Custom Whipz.
There are trends to the articles. First were the “spy report” “leaks”. Followed by the introduction at the Detroit Auto Show. The spoof of the rumor of the nude after hours photo shoot came next. Speculation and comparison to Camaro concept occupied a period. Just as press interest was winding down in the summer, Tommy LaSorda made the “Go” announcement and the media was abuzz again. During late summer and fall the concept car made the rounds of the automotive publication test drives. The SEMA show (Fall 06) called attention to the Chrysler crate hemi engines, and the Concept Challenger.