Agreed Wallstreetman. I have been in sales a long time & all the "promos" or special discounts are generally a reduction of an inflation. Mark it up 75% and then offer a 30% discount. For years I would talk to clients who said "I get 40% off"....well 40% off what? My advice with cars is you go in with as much down as you can get together, know EXACTLY what you want, and then call/email around and ask for their TTL price. Then let 'em fight it out.