I surely hope the Mustang/Camaro competition will put pressure on Chrysler to keep the Challenger prices lower.

However, personally I don't think they are direct competitors. I view the Mustang/Camaro to be direct competitors going after the 20-40 year old market. My perception is that the Mustang/Camaro are geared to a much younger age group....at least those that can afford the insurance.

I find the Challenger to be more attractive to the muscle-car era fans...namely the 40+ age group. I, a middle-aged Canadian male recall the Challenger years and also the Mustang/Camaro twins.

I look forward to a fancy Challenger, leather interior, IRS, all the bells and whistles, and the requisite higher price tag. I am prepared and willing to pay $5,000 more for the Challenger. I want to have a more exclusive car. I recall that Mustangs are selling around 150,000 models per year. I remember reading that GM probably anticipates 100,000 Camaros per year. Those two models have always been and will continue to be direct competitors.

If the Challenger sells 20,000 - 30,000 per year that suits me just fine. I want to be the only one on my street to have a Black or Plum Crazy Challenger. Secondly, I do NOT intend on drag racing every young 20+ young fella who drives up to every stoplight in his Mustang/Camaro for a showdown. I'm too old for that,....maybe a little too wise...and definitely do not have to prove anything.

I want a cruising car, to cruise along the boulevard, drive Downtown, go along the lake or brouse the countryside for a afternoon ride. The journey is the trip, not the destination.

I want to drive the Challenger to the local car shows, lift up the hood, and show off this beauty.

So, bring it on in March 2008!!! I'll be waiting.