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Chrysler Car and SUV Sales Start 2008 Strong

Old 02-02-2008, 09:22 AM
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Default Chrysler Car and SUV Sales Start 2008 Strong

Hold onto your seats....maybe Chrysler is getting it done, let's go guys! We're all pulling for ya!

[quote]Chrysler Car and SUV Sales Start 2008 Strong
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Chrysler LLC's total U.S. sales of 137,392 units were down 12 percent and total fleet sales were down 18 percent in January. This was due to a planned reduction of daily rental fleet vehicles that is in line with the Company's strategy. All sales figures are reported as unadjusted.

The Company opened the new year with strong sales performance from the Dodge Avenger, Dodge Viper, Dodge Caliber and Dodge Charger, all contributing to a year-over-year sales increase of 42 percent (28,457 units) for Dodge brand car sales. This is compared with 20,020 units in January 2007.

Chrysler Aspen sales of 2,570 units represented a 20 percent increase in January 2008 versus the same period last year.

Based on strong consumer demand, sales of the redesigned Jeep(R) Liberty mid-size sport-utility vehicle increased 17 percent to 8,331 units in January 2008. Sales in January 2007 were 7,141 units.

"As customers become even more thoughtful about the vehicles they buy, Chrysler is committed to delivering products that meet their needs - and exceed their expectations," Jim Press, Vice Chairman and President, said. "While the government works on an economic stimulus package, we are ready to offer consumers the best value in the American car market, with vehicles that meet the highest safety and quality standards. We are pleased to offer products like the Dodge Journey, Challenger and Ram; and launching soon, the two new SUV hybrids - Chrysler Aspen and Dodge Durango. These products, combined with the best-in-industry Lifetime Powertrain Warranty, will continue to bring more customers to our showrooms."

Chrysler LLC is launching the New Day Celebration campaign in 55 regional markets as part of its Dealer Advertising Association (DAA) local buys around the Super Bowl on Sunday, Feb. 3. The new campaign theme is based on the new Chrysler direction as a company that listens to its customers and is committed to moving fast, and responding to customer and dealer feedback.

"We're moving fast to earn the trust of dealers and customers and prove that we are listening," Deborah Meyer, Vice President and Chief Marketing Officer said. "In the first 60 days after Chrysler became private, we approved 260 line-item improvements to our products. With all of the changes, we have the opportunity to really get back in step with the American public. Our task is to challenge old perceptions and build a new image that is strong and relevant to today's consumers - and prove that it really is a New Day for Chrysler."*

The Company finished the month with 413,874 units of inventory, or a 75-day supply. Inventory is down by 15 percent compared with January 2007 when it was at 488,410 units.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar(R) brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, the Jeep Wrangler and the Dodge Charger.

Chrysler LLC U.S. Sales Summary Thru January 2008

Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change

Sebring 9,178 6,885 33% 9,178 6,885 33%
300 7,750 8,587 -10% 7,750 8,587 -10%
Crossfire 124 317 -61% 124 317 -61%
PT Cruiser 4,762 8,317 -43% 4,762 8,317 -43%
Aspen 2,570 2,146 20% 2,

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Old 02-02-2008, 04:24 PM
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Default RE: Chrysler Car and SUV Sales Start 2008 Strong

Ouch.. the Crossfire tanked big (if I'm reading that correct).
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Old 02-02-2008, 04:58 PM
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Default RE: Chrysler Car and SUV Sales Start 2008 Strong

I think a lot of people did not like the back of the car.
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Old 02-04-2008, 03:18 PM
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Default RE: Chrysler Car and SUV Sales Start 2008 Strong


Ouch.. the Crossfire tanked big (if I'm reading that correct).
Yes, the Crossfire never really took off to begin with. They ended up dropping the SRT-6 version, which should tell you something about the lack of success. It was still overpriced and since it was not an actual Chrysler product, it did not have support from the Chrysler enthusianst crowd.

Seeing that the Aspen did well is a good sign as CR stated that the Aspen owners are some of the happiest owners.
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