If Chrysler sells, it's not bad
If Chrysler sells, it's not bad
Feb 14, 2007 04:15 PM
David Olive
Business Columnist
While Chrysler Group, based in suburban Detroit, was announcing 13,000 job cuts today, Dieter Zetsche, CEO of parent DaimlerChrysler, was talking exit strategy. "We do not exclude any option in order to find the best solution for both the Chrysler Group and DaimlerChrysler," Zetsche said.
A Chrysler sell-off needn't be bad news for Southern Ontario's auto sector.
Two of Chrysler's few crown jewels are here — its Windsor minivan plant; and its Brampton plant, which learned just yesterday it will be adding the 2008 Dodge Challenger to its line-up.
Brampton already makes the popular Chrysler 300, Dodge Charger and Dodge Magnum.
Selling Chrysler whole might prove impossible. If there's a yard sale instead, Windsor and Brampton will be among the most attractive assets.
The buyers? Toyota, which has plans for as many as nine new plants in North America, is a likely candidate. So are the Chinese and Indian automakers with nascent plans for cracking the North American market.
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