RE: Another Mustang - OMG
The Challenger will come out when the hierarchy is ready. It's like Christmas when you were a kid... you look forward to it and all the hype that goes with it. Then the day arrives and boom, it's over. The hype is gone. I guess they think adding hype to the wait will have people fighting each other as they race to the dealer to get one once the release date arrives.
There was hype on the 04' GTO too. That was a bust. GM anticipated customers snatching them up. More people turned away from them than people purchasing them. A few subtle redesigned changes for the 05-06's and sales picked up but not enough to save the car. GM fell on it's ass. Dodge was hesitant on even bring this car out until they found if there was enough interest. There was interest in the GTO too until it came out, maybe Dodge is leery? The GTO just didn't appeal to the masses once it was released even though GM thought there was enough interest. There are MANY, I included who like the retro look, then there are MANY who don't.
Then there is the gas issues. The government is determining what you buy. They are putting the squeeze on auto manufacturers to produce high MPG cars, thanks to the oil companies. Gone are the days when you decide you want to buy a car then go out and look and look and decide what you want. Today MANY are not buying what they want, they are buying what will give them the best MPG. Sacrificing wants for needs. Come on, how many people really want a Prius? If the Prius got 15MPG they'd be sitting on the lots. The oil companies are ultimately determining what the government will let the auto manufactures build.
Automatic GTO's and vettes are strapped with a 1300 doillar gas guzzlers tax. Expect it for the auto Challengers. It's a penalty for the consumer.
If sales of the Challenger do not meet or exceed Dodges expectations it will not last long, unless Dodge makes them a hybrid. How many would buy a Challenger hybrid with 200 HP?
One sure way to move the cars is to price them to move. IF they target the 40K a year income person and the dealers jack the price up to the 60K a year income person the car may not sell. At 60K there are other cars out there that appeal to that range income person.
Patience..... Christmas is coming.