Ricers Taking Over
For the first time in history, the market share of the Detroit "big three" has dipped below 50%.
In the month of July, their market share was only 48.1%. GM sales dropped 22.3%, Ford declined 19.1%, and Chrysler fell 8.4%.
What happened? Detroit is producing a much better product than in years' past, but is still being beaten on its own home turf! [:@]