hpjunky, you got some good points but I think new management should put down the gauntlet to the design teams and say make a car with excellent gas mileage and make it look like a slick MOPAR product. The Big Three have spent way too many years trying to make Japanese looking cars. If someone wants a Camry they will buy a Camry. Make a distinctively American style of car that doesn't have to look like the ole bland K Car.

It is an uphill battle though considering American cars have been closing the gap in quality over the years but public perception is still lagging.