I think awsure has pretty much hit the nail on the head. Proper marketing can make or break a new product, we can't just assume it'll do well because a select group likes it. GM has done a hands-down MUCH better job at marketing the new Camaro than Chrysler has done with the Challenger, and it's coming out a year later.

Here are a couple of cases in point - remember the Merkur XR4ti back in the late 80's? (if you don't, you only prove my point). One of the biggest reasons this car tanked was because no one in the U.S. had any clue as to how to properly market it. Plus, you had L&M dealers with Town Cars and Grand Marquis who had no idea how to sell such a car, much less even know what the hell it really was.

Another case is the 04-06 Pontiac GTO (I know, I had an 04 for a while). Again, here was a car that was very poorly marketed - you would think GM would have better known what to do with such a car... but they didn't. Granted the GTO was pretty much doomed anyway for a number of other reasons, but the fact that it was a marketing disaster was certainly another nail in its coffin.

I would SO hate to see the Challenger ultimately suffer the same fate, especially after all this time.