RE: Car and Driver Oct. 07
I have a couple of theories on the marketing thing. One, they advertise for a car that doesn't have final specs on everything yet. They market on the concept and the production car comes out and it's different, then many people might be upset by that. I mean how upset do you think people are going to be if, and probably when, the Camaro comes out looking different from what was in Transformers? How much do you think that's going to hurt it? Maybe Chrysler feels the same way about this car. Wait until things are final until they hype it up so much.
Second theory, maybe they are calling this an 09 because it's going to be out for an 09 model. Yes, it goes into production in Feb 08, but how long is it going to take them to get anything out to the dealerships? How much hype is built on it already, how many people are asking about this car at the dealerships and how many dealerships do we know are pretty much going to sell this thing well above MSRP? Why advertise so much on this car when no one is really going to be able to get their hands on it? Is it really going to hurt them to wait until the Chicago show to start advertising on this? I mean when is the general public really going to be able to get their hands on this car without having to dish out a fortune on it?
Again, my theories on it, they may be correct and they may be way off.