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Old Aug 28, 2007 | 03:22 PM
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RLSH700
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Default RE: Car and Driver Oct. 07

ORIGINAL: Jeremiah 29:11

If marketing a product was that simple, they would not have college degrees.

It takes the right product, at the right time, right price and right place.

There are a lot of variables in that equation for any one to predict. Kinda like weather forecasting. It takes a massive supercomputer
to model all of the variables inside all of those equations.
Exactly! Being a person who has almost finished his marketing degree I have studied about this. Alot of marketing changes can be made shortly before the product is produced. The funny thing is I am just now seeing Chrysler's new minivans and I'm not seeing or hearing too many commercials on the new ones, in fact, I see more ads on the old ones. Another thing to consider is the fact that they may not sure how much demand there will be for some of the upper engine possibility models (6.4L) with gas prices continuing to increase. They are making a lot of changes to their powertrain line-up lately and they might be considering whether just to use what they had for the LX cars or whether to go with more advanced technology. This isn't an easy process.
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